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Look closely at the ingredient list on the label of the food you are currently feeding your pet.  The ingredients are listed in order - greatest % by weight to least.  A petfood should contain meat or a meat meal as the most plentiful (and therefore first) ingredient. Look for lower quality and economy ingredients - such as by-products, corn products, wheat products, brewers rice - as you shouldn't be paying premium prices for these types of things. The manufacturer doesn't!

Compare the brands we sell against some of the major brands sold in retail outlets such as Veterinary clinics and pet stores in NZ.  Our quality and prices are unbeatable!

Dog Food  First 8 Ingredients Analysis
Taste Of The Wild High Prairie
Bison, venison, lamb meal, chicken meal, egg, sweet potatos, peas, potatos
32% protein
 
18% fat
 
Nutragold Adult

Chicken, turkey, chicken meal, wholegrain brown rice, wholegrain white rice, chicken fat, oat flakes, potatoes

25% protein

16% fat

Diamond Naturals Chicken & Rice Adult

Chicken, chicken meal, whole grain brown rice, white rice, cracked pearled barley, chicken fat, oatmeal, dried plain beet pulp

26% protein

16% fat

Market leading Product E 

(Adult dog formula)

Chicken, chicken by product meal, corn meal, ground wholegrain sorghum, ground wholegrain barley, chicken fat, fish meal, brewers rice

25% protein

16% fat

Market leading Product P 

(Adult dog formula)

Chicken, brewers rice, wholegrain wheat, poultry by product meal, corn gluten meal,  wholegrain corn, animal fat, corn bran

26%protein

16% fat

Market leading Product H

(Adult dog formula)

Chicken, ground wholegrain corn, ground wholegrain sorghum, ground wholegrain wheat, chicken by product meal,  soybean meal, animal fat, corn gluten meal

21% protein

13% fat